Zydus Wellness enters $500 million face wash market with new tan removal product. The company's everyuth naturals brand launched Tan Removal Chocolate & Cherry Face Wash, targeting Gen Z and younger millennials who represent nearly half of India's skincare users. The clinically tested formula combines chocolate antioxidants with Vitamin C-rich cherry extract. CEO Tarun Arora positions this as creating a new sub-category of high efficacy cleansers, addressing a gap in daily corrective skincare beyond basic sunscreen protection. The launch extends everyuth's existing tan removal range and is supported by a celebrity-driven campaign. Market response was immediate and positive, with Zydus Wellness shares surging 9 percent to hit a new 52-week high of ₹535.30, reflecting investor confidence in the company's growth strategy and market expansion.
