Jio-BP holds fuel prices steady amid oil surge. India's second-largest private fuel retailer will not raise petrol and diesel prices despite climbing international crude costs, CEO Akshay Wadhwa announced Friday. The decision mirrors public sector competitors' approach, prioritizing inflation control over margin expansion. Jio-BP has captured significant market momentum, with petrol sales jumping 30 percent in March and diesel sales rising 25 percent, driven by customer preference for its specialized additive-enhanced fuel offering superior mileage. The company's restraint reflects broader industry caution about passing raw material cost increases to consumers during inflationary pressures. This pricing strategy positions Jio-BP competitively while supporting macroeconomic stability objectives.
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