H&M launches Laura Ashley kidswear collection
H&M has partnered with heritage brand Laura Ashley to create a new kidswear collection launching May 21, 2026. The collaboration features the iconic Laura Ashley archive prints on dresses, separates, swimwear, and accessories for babies and children. The collection brings together H&M's retail reach with Laura Ashley's signature floral patterns and timeless design aesthetic, offering families access to the classic British brand's distinctive style at accessible price points. Pieces will be available in H&M stores and online globally.
