C.

C. Sivasankaran: The Price Warrior Who Couldn't Price His Own Risks
C. Sivasankaran built a reputation as an aggressive entrepreneur who revolutionized Indian markets through aggressive pricing strategies. His entry into the personal computer sector fundamentally disrupted pricing models, forcing competitors to slash margins and democratize technology access. This aggressive approach carried into telecommunications, where he transformed Aircel into a formidable player competing against established giants. His ability to execute billion-dollar deals demonstrated sophisticated financial acumen and market understanding. However, beneath the surface of these achievements lay structural vulnerabilities that ultimately undermined his empire. Heavy leverage became a double-edged sword, enabling rapid expansion but creating dangerous financial fragility.