Emami acquires personalised beauty brands in strategic expansion. Emami Limited signed a definitive agreement to acquire a 60 percent stake in IncNut Digital for 321 crore, gaining control of Vedix and SkinKraft. The deal includes performance-linked adjustments over 24 months, with options to acquire remaining stakes over four and a half years. Both brands leverage data analytics and science-led approaches to deliver customised haircare and skincare solutions through direct-to-consumer platforms. The acquisition strengthens Emami's portfolio alongside existing brands like The Man Company and Brillare. Market demand for personalised, outcome-driven beauty solutions is growing both domestically and internationally, addressing a gap the company aims to fill.
