Airstar Bank officially rebrands to EleBank, marking a major strategic pivot toward wealth management and integrated financial services.

Airstar Bank officially rebrands to EleBank, marking a major strategic pivot toward wealth management and integrated financial services. The transformation follows Futu's acquisition of controlling stake through a HK$500 million capital injection, fundamentally reshaping the digital bank's direction. EleBank is expanding its service portfolio to include financing, payments, lending, and insurance on a unified platform. The rebrand signals more than cosmetic changes, with the company implementing enhanced regulatory compliance and risk management frameworks to support new offerings. By leveraging its fintech capabilities, EleBank aims to streamline wealth management processes and foster disciplined investment behaviors among customers.