WishCare explores majority stake sale at ₹3,000 crore valuation. The Kolkata-based beauty brand has appointed O3 Capital to facilitate the transaction, with strategic interest expected from major players including Marico, ITC, and L'Oréal. WishCare generated ₹350 crore in revenue and ₹100 crore in Ebitda during FY26, demonstrating strong profitability in India's booming beauty market. The valuation reflects approximately 8-10x revenue multiple, signaling robust investor confidence in profitable D2C beauty brands. India's beauty and personal care market is projected to grow from $23 billion to $40 billion within four years, driving consolidation among premium skincare players. This move aligns with broader M&A trends in the sector, following Hindustan Unilever's acquisition of Minimalist for similar valuations and L'Oréal's continued expansion in India's premium skincare space.
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