Tasmania's salmon industry faces mounting pressure as it launches a defensive advertising campaign amid significant operational challenges.

Tasmania's salmon industry faces mounting pressure as it launches a defensive advertising campaign amid significant operational challenges. The sector reported over 9,000 tonnes of farmed salmon deaths in the first quarter of this year, following a bacterial disease outbreak. The controversy intensified after the antibiotic florfenicol, used to combat the disease, was detected in non-target species, prompting authorities to revoke the permit in March. Environmental groups are now calling for complete farm removal from Tasmanian waters. Industry leaders claim data on antibiotic usage will soon be released to address public concerns and demonstrate the sector's importance to local employment and dependent businesses.