Starbucks Korea CEO removed over marketing blunder. The company dismissed Son Jung-hyun following significant backlash over a "Tank Day" promotion for reusable drinkware launched on May 18, the anniversary of the 1980 Gwangju uprising. The campaign's language drew widespread criticism for evoking the military vehicles used to suppress pro-democracy protesters, an event that killed over 165 civilians. President Lee Jae Myung condemned the promotion as mocking victims and denying democratic values. Shinsegae Group, which operates Starbucks in South Korea, made the decision to remove the CEO. The company issued a formal apology and committed to strengthening employee training on historical awareness and ethical standards. This incident highlights the importance of cultural sensitivity in marketing campaigns.
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