Fintech unicorn Raise Financial expands into insurance distribution through GreenLife acquisition. The cash-and-stock deal marks Raise's strategic entry into the insurance broking space as it pursues a full-stack fintech platform vision. Raise plans to invest fifteen million dollars in GreenLife to build a direct consumer insurance distribution platform with emphasis on product innovation, technology infrastructure, and customer experience. The company intends to establish a hybrid distribution model combining advisory-driven support across metropolitan areas and Tier I and II markets. GreenLife, founded in 2013, brings decade-long insurance expertise and operates across East and Northeast India with presence in over fifty cities.
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