Mahindra's grip on India's number two carmaker position is slipping. Tata Motors has surged ahead in recent months, selling 408,000 vehicles between September and March compared to Mahindra's 396,000 units. The shift accelerated after September's GST cut on automobiles from 28% to 18%, boosting overall demand. Tata held the second position in five of the last seven months, while Mahindra managed it just once. Analysts credit Tata's diverse portfolio spanning EVs, CNG, petrol, and diesel vehicles for its competitive edge. Popular models like Nexon and Punch are driving growth. Maruti Suzuki maintains its dominant first-place position. The competition underscores how tax incentives and product strategy reshape India's automotive market dynamics.
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