Sony Pictures Networks India secures exclusive broadcast rights for the 2026 Asian Games in Aichi-Nagoya, marking the third time the company has landed this major sporting event. The continental multi-sport showcase will air across Sony Sports Network channels and stream on Sony LIV throughout India and the subcontinent from September 19 to October 4, 2026. The Games will feature 41 disciplines including 32 Olympic sports, with new additions like mixed martial arts and surfing joining traditional events such as cricket, tennis, esports, and kabaddi. India's record-breaking performance at the previous Asian Games, where the nation secured over 100 medals for the first time, has generated significant interest in multi-sport events. Cricket is expected to be a major draw for Indian audiences, with both men's and women's teams competing for medals.
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