Nissan bets big on China recovery strategy. The Japanese automaker is pursuing an ambitious growth plan targeting 1 million annual car sales in China by 2030, a significant rebound from recent declines caused by local EV competitors. Nissan is accelerating product development to match Chinese market speed, reducing model development time to 24 months compared to the traditional 4 to 5 years. The company reported its first sales growth in seven years, up 4.5% in the second half of the latest fiscal year. Beyond domestic sales, Nissan plans to export hundreds of thousands of vehicles made in Chinese factories to Latin America, Southeast Asia, and the Middle East. This marks a strategic shift as the automaker leverages two decades of operational experience and relationships in China to regain competitiveness against homegrown EV makers like BYD and Geely.
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