Google embeds AI shopping assistant into Chrome for 3.5 billion users. The tech giant has integrated two new Gemini features directly into its browser, fundamentally reshaping the digital shopping experience. Skills for Gemini allows users to save AI prompts and activate them across any webpage with a single click, while an updated AI Mode opens merchant pages in a side panel alongside an active Gemini session. This positions artificial intelligence at the critical moment when shoppers show purchase intent. Chrome controls approximately 65 percent of the global browser market, and Gemini has grown to 750 million monthly active users, up more than 100-fold in just two years. The deployment represents a significant competitive move in the AI-driven commerce space, directly influencing how consumers research and purchase products online.
