WhatsApp undergoes massive platform overhaul with username system launching by June 2026. Meta-owned messaging app shifting from phone-number-centric model to unique usernames similar to Instagram, allowing users to message and call without sharing personal contact numbers. Both consumers and businesses can reserve handles. Phone numbers remain optional to prevent service disruptions and user migration to competitors like Telegram. Beyond identification changes, WhatsApp introduces dynamic pricing for businesses starting beta tests in second half of 2026, going live in Q2 2027. Companies will bid maximum prices in real-time to send marketing messages. This represents major revenue shift from decade-old per-message pricing model and aligns with Facebook's advertising approach. Move enhances privacy and spam control while improving business discoverability on platform.
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