Tata Digital undergoes major strategic reset. CEO Sajith Sivanandan is transforming the company from a broad commerce aggregator into a loyalty-first financial services platform, focusing on spending, payments, investing, and insurance. The shift reflects India's evolving consumer behavior, where users concentrate screen time on their top five apps. Tata Digital is refocusing portfolio businesses: Croma expands omnichannel operations profitably, Tata Cliq targets premium retail, Tata 1mg leads in e-pharmacy, and BigBasket recovers after missing quick commerce growth. The company has adopted a leaner organizational structure for faster execution. Meanwhile, fintech platform Groww delivered strong Q4 results with operating revenue surging 87 percent to Rs 1,505 crore and net profit more than doubling through disciplined cost management and improved monetization strategies.
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