Major sponsors withdraw from Kanye West London festival. Pepsi and Diageo have pulled sponsorship from the Wireless Festival in London following backlash over the rapper's history of antisemitic remarks. UK Prime Minister Keir Starmer expressed deep concern about West's booking, calling his previous antisemitic statements and Nazi celebration "abhorrent." Jewish organizations and London's mayor have also criticized the festival's decision. Diageo, whose brands Johnnie Walker and Captain Morgan were set as partners, confirmed withdrawal after informing organizers of their concerns. The controversy extends beyond the UK, with France's Marseille mayor stating West is unwelcome for a planned June concert. Live Nation, the festival operator, has not yet responded to requests for comment.
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