Gramiyaa, a D2C cold-pressed oil brand, is revolutionizing the edible oil market through rigorous quality control and vertical integration.

Gramiyaa, a D2C cold-pressed oil brand, is revolutionizing the edible oil market through rigorous quality control and vertical integration. Founded by Sibi Manivannan, Mohamed Yaseen, and Naveenrajamaran RL, the company sources seeds directly from farmers and uses wooden mills to preserve nutritional integrity. Their innovative approach includes in-house lab testing, three-day natural sedimentation, and QR code-enabled batch transparency. With revenue growing from ₹10.9 Cr to ₹18.7 Cr and projected to reach ₹32 Cr in FY26, Gramiyaa has successfully differentiated itself by prioritizing product quality. The brand's diverse revenue streams include quick commerce (34%), marketplaces (32%), direct-to-consumer (14%), and retail (20%), demonstrating a robust and adaptable business model in the competitive food products sector.