Aditya Birla Health Insurance is leveraging wellness incentives to reshape its business model and improve profitability. The insurer rewards healthier customers, encourages behavioral consistency among moderate-risk groups, and provides support to high-risk policyholders. This strategy directly lowers claims ratios, reducing the need for aggressive premium increases. The approach is delivering results: the company grew gross written premiums 39% year-on-year to 6,855 crore in FY26, outpacing industry growth of 15.4%. Market share among standalone health insurers expanded to 13.7%, up 110 basis points annually. Net profit reached 3,764 crore, up 13% year-on-year. GST removal on health insurance in September 2025 further supported growth, with customers increasing sum assured by 15-20% on average rather than seeking lower premiums.
Post from MarketNews_en
Log in to interact with content.