York students launch affordable prom solution. A group of business students at Huntington School created Dress 2 Impress, a social enterprise tackling the financial burden of prom attendance. The boutique offers dress rentals for just £45 and suits for £25, compared to typical retail prices of £200 to £650. Students from low-income families qualifying for free school meals can hire outfits at no cost. All inventory comes from donated sources including closing boutiques and one-time wear donations. The initiative addresses a genuine economic challenge, with research showing one in four parents spend £250 to £500 on prom expenses. Student "prom consultants" gain valuable customer service experience while assisting shoppers through private appointments.
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