Costco is revolutionizing its customer experience with a new digital ordering system for custom cakes and deli trays. Currently requiring in-store paper forms, the company will soon allow customers to place orders directly through its mobile app and website by the end of 2026. CEO Ron Vachris highlighted this upgrade as a response to member feedback about the previous "clunky" ordering process. The new system will offer customizable options including cake sizes, shapes, flavors, and designs, making it more convenient for customers who live far from Costco locations. This digital transformation aims to streamline the ordering process from selection to pickup, potentially reducing customer inconvenience and travel time. The move represents Costco's commitment to modernizing its services and improving overall customer satisfaction through technological innovation.
