Gold buying surge expected this Akshaya Tritiya season demands consumer vigilance.

Gold buying surge expected this Akshaya Tritiya season demands consumer vigilance. With purchases anticipated to rise significantly, buyers must verify authenticity through multiple checkpoints. The BIS hallmark logo, purity markings in karats, and the critical HUID six-digit code are mandatory indicators of certified gold. Digital verification via the official BIS Care App provides instant authentication by cross-referencing the HUID against registered jewellers and assaying centers. Karat Meter testing using XRF technology offers precise metal composition analysis without damage. A simple magnet test confirms purity since genuine gold remains non-magnetic. Most importantly, demand detailed invoices listing HUID numbers, exact purity levels, weight, current gold rates, and itemized making charges plus GST.