MicroStrategy abandons its iconic "never sell" bitcoin strategy.

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MicroStrategy abandons its iconic "never sell" bitcoin strategy. The company now plans to actively manage its balance sheet by selling bitcoin when it boosts per-share value, marking a dramatic shift from founder Michael Saylor's original approach. The firm holds 818,334 BTC acquired for $61.81 billion at an average cost of $75,500 per coin. CEO Phong Le stated the company will sell bitcoin to buy dollars or reduce debt if it increases bitcoin per share. This pivot comes after a $12.5 billion net loss in Q1 due to bitcoin price declines. MicroStrategy established a $2.25 billion dollar reserve to cover dividend and debt obligations. The strategic change reflects a focus on maximizing shareholder value through per-share metrics rather than pure accumulation. Stock fell 3% in after-hours trading following the announcement.

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Wednesday, May 6, 2026 at 12:00 PM

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