LIV Golf CEO defies funding crisis reports. Scott O'Neil insists the Saudi-backed golf league operates normally despite Financial Times reporting that the Public Investment Fund may cut funding. O'Neil acknowledged finances are managed tightly and structural changes are coming, but rejected speculation about the league folding. He highlighted revenue growth and global expansion efforts, particularly in Asia and Australia where LIV has gained stronger traction than in the United States. The league has already shifted from its 54-hole format to traditional 72-hole tournaments to gain Official World Golf Ranking points. O'Neil met with approximately 50 people at Augusta to present strategic plans, suggesting the organization is actively pursuing new business models and team market expansion despite ongoing financial pressures and low television ratings domestically.
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