ByteDance's new AI video generator Seedance 2.

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ByteDance's new AI video generator Seedance 2.0 is sparking intense copyright controversy in Hollywood. Major entertainment industry groups like the Motion Picture Association and SAG-AFTRA are strongly condemning the technology, claiming it enables massive unauthorized use of actors' likenesses and copyrighted content. The AI tool, currently available only in China, allows users to create high-quality videos through text prompts, potentially threatening creative professionals' livelihoods. Screenwriter Rhett Rheese dramatically suggested the technology could be an existential threat to human content creators. ByteDance has responded by stating they respect intellectual property rights and are working to strengthen safeguards, but the entertainment industry remains skeptical about the platform's potential impact on creative industries and individual artists' rights.

Monday, February 16, 2026 at 9:40 AM

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