MG Motor's EV strategy reshapes India's auto market. The company's Windsor electric vehicle has sold 65,000 units since October 2024, with a remarkable 70% of sales coming from non-metro cities and towns rather than major urban centers. This shift demonstrates growing EV adoption beyond traditional metro markets like Delhi, Mumbai, Kolkata, and Chennai. The Windsor's success has proven that affordable, mass-market electric vehicles can drive sustainable mobility adoption in smaller cities. MG Motor operates 541 sales and service outlets nationwide, with only 51 in the four metros, positioning the company to capitalize on this non-metro opportunity. The automaker sold nearly 100,000 electric vehicles between October 2024 and February 2026 across its lineup including the Comet and ZS EV.
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