eBay is making a strategic move to capture the Gen Z market by acquiring Depop, a secondhand fashion marketplace, for $1.2 billion. This acquisition highlights the growing trend of sustainable and affordable fashion among younger consumers. Depop boasts 7 million active buyers, with nearly 90% under 34 years old, representing a significant opportunity for eBay to expand its demographic reach. The deal comes five years after Etsy originally purchased Depop for $1.6 billion, signaling the continued value and potential of the secondhand clothing market. Both companies' stock prices responded positively to the announcement, with eBay shares rising over 7% and Etsy shares jumping nearly 15% in after-hours trading.
