Novus Loyalty IPO opens for subscription on BSE SME platform with Rs 60 crore fundraising target. The company has set a price band of Rs 139-146 per share, with bidding open until March 20 and listing scheduled for March 25. Anchor investors already committed Rs 16.5 crore ahead of the public offering. Grey market premium signals remain muted at around zero percent, suggesting a largely flat listing expectation. The loyalty solutions provider reported strong financials with Rs 104.63 crore total income and Rs 3.58 crore profit after tax for FY25. Minimum investment required is approximately Rs 2.92 lakh for 2,000 shares at the upper price band. Retail investors can access 33.1 percent of the offer while qualified institutional buyers receive 47 percent allocation. The company serves multiple sectors including fintech, e-commerce, banking and FMCG across India and international markets.
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