Globant unveils groundbreaking Agentic Protocol for Tourism at World Economic Forum, addressing critical coordination failures in travel technology. The innovative AI-driven solution aims to transform fragmented travel experiences by creating a unified system that automatically manages disruptions across airlines, hotels, airports, and government services. By enabling AI agents to proactively negotiate and resolve travel complications before travelers even notice, the protocol represents a significant leap in digital transformation. Julio De Salvo, SVP at Globant, emphasizes the importance of moving beyond isolated AI recommendations to a coordinated approach that provides seamless travel experiences. The protocol introduces a multilayered accountability framework involving platforms, destinations, and regulators to ensure responsible AI deployment in the tourism sector.
