India's luxury market is emerging as a bright spot for global brands amid slowing worldwide demand. Valued at $7.74 billion in 2023, the market is projected to reach $12 billion by 2028, significantly outpacing mature markets. Ralph Lauren and Lanvin Group are aggressively expanding their India operations, recognizing the country's untapped potential. Ralph Lauren plans to increase its eight stores and tap demand beyond major metros, leveraging digital awareness driving consumer interest nationwide. Lanvin takes a different approach, prioritizing cultural localization and strategic partnerships over rapid expansion. Both strategies reflect a fundamental shift in luxury retail, where emerging markets with growing middle-class consumers offer better growth prospects than saturated Western markets.
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