India's circular fashion market is experiencing significant growth, projected to expand from $272.51 million in 2024 to $1.6 billion by 2033. D2C brands like Snitch and One Less are pioneering resale and buy-back initiatives, yet the sector remains fragmented with most programs limited to pilots and city-specific experiments. While Gen Z consumers drive demand through value-conscious buying and thrifting preferences, challenges around trust, hygiene, and quality persist. Industry experts note that circular fashion in India remains ecosystem-led rather than brand-integrated, with third-party platforms driving momentum. The distinction between sustainable and circular fashion is critical: sustainable focuses on production methods, while circular emphasizes product lifecycle extension through resale, repair, and recycling.
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