Indian exporters must shift strategy to compete globally. At the National Export Competitiveness Summit, TAFE Vice Chairman Lakshmi Venu emphasized that while Indian companies excel in B2B segments, significant growth potential exists in B2C markets. Venu stressed the importance of decentralizing customer understanding and building deeper relationships in international markets through cross-functional teams. The government aims to boost exports to achieve India's ambitious thirty trillion dollar economic goal, with seven trillion dollars expected from exports alone. Success requires stronger intellectual property ecosystems and partnerships with global startups to adapt products for international demand.
