Something's Brewing, India's specialty coffee equipment retailer, has achieved ₹12.4 crore in revenue during FY25, marking a 58 percent year-over-year growth from ₹7.83 crore in FY24. Founded in October 2020 by Abhinav Mathur, the startup capitalized on pandemic-driven demand for home brewing solutions when cafes shuttered. The company operates through a diversified channel strategy with 59 percent of sales from its website, 28 percent from ecommerce marketplaces, and 13 percent from physical retail locations. Beyond product sales, Something's Brewing differentiates itself through India's first Coffee Experience Centre, offering education and community engagement. This customer-centric approach has driven strong repeat purchase rates despite the category's long product lifecycles.
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