Investor psychology is the hidden battlefield of financial success, according to Bajaj Finserv MF's Ganesh Mohan. Speaking at the Mint Money Festival 2026, Mohan highlighted a critical transformation in Indian investment behavior: mutual fund assets to bank deposits have nearly doubled in five years. The rise of financial influencers poses significant risks, with only 2% of social media investment voices being registered with Sebi. Mohan argues that discipline is the key to long-term investment success, emphasizing how cognitive biases like framing and crowd conformity can derail even informed investors. The biggest challenge isn't market complexity, but understanding and managing our own psychological tendencies that lead to irrational financial decisions. Investors must recognize these mental traps to develop a more strategic and controlled approach to wealth creation.
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