JSW Group redirects ₹65 crore in annual savings from eliminated Dulux royalty payments into aggressive market expansion.

JSW Group redirects ₹65 crore in annual savings from eliminated Dulux royalty payments into aggressive market expansion. Following its June 2025 acquisition of Akzo Nobel India's decorative paints business for ₹9,000 crore, the company no longer pays the previous 3 percent royalty to its Dutch parent. These substantial freed-up funds will fuel growth initiatives, dealer incentives, and painter schemes to capture market share in India's highly competitive paints sector. The company maintains royalty obligations only for industrial coatings operations. This strategic redeployment represents a significant competitive advantage as JSW Dulux positions itself to challenge established rivals in the lucrative decorative paints market.