Akshaya Tritiya 2026 gold demand surge. India's gold market is experiencing significant structural shifts as the auspicious festival approaches on April 19, 2026. While traditional jewellery remains popular, investment-grade formats like coins and bars are strengthening demand. Urban millennials increasingly favour SEBI-regulated ETFs alongside physical gold. Jewellery demand has softened amid higher prices, but investment demand compensates. Major retailers including Tanishq and Kalyan Jewellers are offering discounts and rate lock schemes. City-wise muhurat timings vary, with peak purchasing windows between 10:49 AM and 12:39 PM across major metros. Consumers are adapting to structurally elevated gold prices through lighter, investment-oriented purchasing strategies that reflect evolving preferences and economic conditions.
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