Microsoft Gaming has appointed Indian-origin executive Asha Sharma as CEO, replacing Phil Spencer after 38 years.

Microsoft Gaming has appointed Indian-origin executive Asha Sharma as CEO, replacing Phil Spencer after 38 years. Sharma previously led CoreAI Product development and served as COO at Instacart, where she played a key role in the company's IPO and profitability focus. She assumes leadership during a challenging period for Microsoft Gaming, which faces tariff-induced cost pressures, intense competition, and uncertain consumer spending that have prompted Xbox hardware price increases. Sharma has committed to recommitting to core Xbox fans, empowering studios, and investing in iconic franchises while avoiding short-term efficiency measures and artificial intelligence-driven content. Her appointment marks a significant milestone in Xbox leadership history and reflects Microsoft's strategic shift in gaming division management.