Zoho Corporation invests ₹70 crore in ONDC to strengthen India's digital commerce ecosystem. The Chennai-based SaaS major's investment aims to expand the Open Network for Digital Commerce, a government initiative transforming e-commerce from platform-centric to open, interoperable networks. This strategic move enables sellers to list products once and reach customers across multiple compatible apps. The investment directly supports MSMEs by reducing market access barriers and fragmented system constraints imposed by conventional platforms. Zoho's backing accelerates ONDC adoption, empowering small businesses to expand customer reach and achieve sustainable growth within India's digital economy framework.
