BigBasket shifts strategy from growth to profitability.

BigBasket shifts strategy from growth to profitability. The Tata-backed quick-commerce platform is willing to surrender market share to achieve sustainable profits, marking a significant departure from its earlier expansion ambitions. Co-founder Vipul Parekh stated that being profitable matters more than ranking in the top three or five players. This strategic pivot comes as BigBasket's BB Now service holds only seven percent market share, trailing Blinkit's forty-six percent, Instamart's twenty-seven percent, and Zepto's twenty-one percent. The company's revenue declined 1.9 percent year-on-year while net losses widened 41.8 percent to over two thousand crore rupees in 2024-25. The challenge stems from transforming an established scheduled-delivery business into an instant-delivery model, unlike competitors built entirely around quick commerce from inception.