Adidas Appoints Egyptian Billionaire as New Chairman. Nassef Sawiris, a prominent Egyptian businessman and member of one of Africa's wealthiest families, has been elevated to chairman of Adidas following his tenure on the company's board since 2016. This significant leadership transition marks a strategic shift in the sportswear giant's governance structure as it navigates competitive market pressures and operational challenges. Sawiris brings extensive experience in business and investment across multiple sectors, having built considerable wealth through diverse ventures in Africa and beyond. His appointment signals Adidas's commitment to strengthening its leadership with individuals who possess deep financial acumen and global business perspective.
