Gen Z Digital Wallet Adoption Surges Amid Financial Pressure. A new PYMNTS Intelligence report reveals that digital wallet usage among financially stressed consumers has climbed 21 percent, with high-stress shoppers more than twice as likely to use digital wallets for grocery and retail purchases compared to low-stress consumers. The shift reflects a broader trend where households are consolidating purchases and planning more deliberately. Notably, stressed consumers spent higher average amounts per transaction, suggesting they are spending more strategically rather than cutting back entirely. Walmart and Dollar Tree are gaining traction with value-conscious shoppers, while Target is attracting three times more high-stress online buyers than Amazon.
