Zydus Wellness expands RiteBite Max Protein portfolio with RTD shakes, ghee-jaggery bars, and Korean chips as it targets India's $10-12 billion protein market growing at mid-teen CAGR.

Zydus Wellness expands RiteBite Max Protein portfolio with RTD shakes, ghee-jaggery bars, and Korean chips as it targets India's $10-12 billion protein market growing at mid-teen CAGR. The Ahmedabad-based company launched Choco Burst and Berry Blush shakes with 26g protein per 250ml serving, alongside Roots Ghee Jaggery Protein Bars offering 10g protein and 4g fibre. Korean Chips in Hot Chilli, Barbeque, and Gochujang flavours deliver equivalent nutrition in gluten-free, no-palm-oil formulation. RiteBite Max achieved near double-digit EBITDA margins in Q3 FY26 following distribution expansion. CEO Tarun Arora highlighted the strategic shift toward everyday protein consumption beyond gym supplements. Zydus Wellness shares traded at ₹500 on NSE, up 0.15 percent, with 41.77 percent annual returns significantly outperforming Nifty 500's 5.94 percent.