ElasticRun Shifts Strategy Toward Direct-to-Consumer Commerce

ElasticRun Shifts Strategy Toward Direct-to-Consumer Commerce
ElasticRun, the B2B quick commerce platform founded in 2016, is fundamentally transforming its business model by prioritizing direct-to-consumer logistics and enablement. This strategic pivot represents a significant departure from its traditional wholesale distribution focus, positioning the company to capture higher margin opportunities in India's rapidly expanding e-commerce sector. The move toward D2C comes as quick commerce continues experiencing explosive growth, with consumers increasingly demanding faster delivery times and broader product selection. By enabling brands to sell directly to consumers through its logistics infrastructure, ElasticRun can potentially unlock substantially higher profitability compared to its previous B2B operations.