Small-town cinema boom driven by blockbusters like Dhurandhar and Border 2. These films generated ₹894 crore and ₹354 crore respectively, boosting tier-two and tier-three town theatre revenues by at least twenty percent year-over-year. However, the critical question remains whether Bollywood can consistently deliver mass-market content to sustain this growth trajectory. Industry experts note that nationalist narratives with strong production values and music resonate deeply in smaller markets, unlike premium format films that perform well only in metros. Regional cinema also shows promise, with Gujarati film Laalo recently becoming the highest-grossing regional title at ₹114 crore. Theatre owners are optimistic about upcoming releases including Battle of Galwan and Ramayana, banking on these projects to maintain momentum throughout the year.
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