India's media sector poised for explosive growth trajectory. The nation's media and entertainment industry reached ₹2.78 trillion in 2025 and is projected to expand to ₹3.3 trillion by 2028, growing at a compound annual rate of 7 percent. Digital advertising emerged as the primary growth engine, surging 26 percent to ₹94,700 crore and capturing 63 percent of total ad revenues. E-commerce and point-of-sale advertising particularly impressed, jumping 50 percent to ₹22,000 crore. Digital subscriptions also accelerated significantly, rising 60 percent to ₹16,300 crore, with paid video subscriptions reaching 216 million households. The organized live events segment demonstrated the fastest growth at 44 percent, driven by increased spending on ticketed events and major gatherings.
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