TruNativ, an Indian nutrition brand, is transforming the health supplement market with a science-driven approach.

TruNativ, an Indian nutrition brand, is transforming the health supplement market with a science-driven approach. The company's innovative strategy focuses on creating everyday nutrition products like sweeteners, fiber, and protein that seamlessly integrate into consumers' diets. Their unique selling point is providing transparent, natural, and non-GMO products that help families improve nutrition without changing existing eating habits. The brand's growth is impressive, with revenue expanding 2.3x in the fiscal year, from INR 16.59 Cr to INR 37.73 Cr. By November 2025, they had already crossed INR 65 Cr in revenue and are targeting INR 115-120 Cr for the full year. A key driver of their success is repeat customers, who contribute 47% of their direct-to-consumer website revenue.