Amazon sellers stage coordinated advertising boycott over policy changes. Hundreds of large merchants protested on April 15th, opposing three key policy shifts: delayed payouts now occurring seven days after delivery instead of shipment, automatic deduction of ad payments from earnings rather than credit card billing, and a new 3.5% fuel surcharge. Sellers report significant cash flow disruptions and lost credit card rewards benefits. The Million Dollar Sellers community organized the action, citing concerns that cumulative policy changes are eroding business valuations from historical highs of 8x earnings down to 3x. Amazon defended the changes as affecting only a small subset of sellers and aligning with broader platform practices. The fuel surcharge reflects rising logistics costs, according to company statements.
