Flipkart and Amazon intensify quick commerce battle.

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Flipkart and Amazon intensify quick commerce battle. Late entrants Flipkart Minutes and Amazon Now are rapidly expanding dark store networks while profitability pressures mount for pioneers Zepto and Swiggy Instamart. Flipkart plans to grow from 750-800 to roughly 1,200 dark stores by June, expanding from 70 to 250 cities with 16-18% monthly order growth per location. Amazon Now targets 500 dark stores after accelerating expansion, processing 300,000-350,000 orders daily. This aggressive expansion comes as quick commerce continues cannibalizing traditional ecommerce in groceries and FMCG categories. The competitive intensity reflects broader market consolidation as horizontal ecommerce giants leverage scale and capital to challenge specialized quick commerce players in a segment increasingly focused on profitability over growth.

Friday, March 13, 2026 at 11:20 AM

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