The Cheesecake Factory Bakery enters Indian market through strategic partnership with The Gourmet Cafe, planning 55 outlets across major cities. The distribution agreement covers both B2B and B2C operations in a QSR format featuring cheesecakes, bakery items, coffee, and ice cream. The brand targets the premium dessert segment with first outlet already operational in Bengaluru. The company projects revenues of Rs 200-250 crore over five years, with online channels expected to contribute 20-30 percent. All cheesecakes are manufactured in the USA and shipped frozen to maintain authenticity. A significant localization milestone includes an eggless cheesecake variant developed specifically for Indian consumers. The brand will launch with 14 cheesecake flavors, expanding to 20-25 variants soon as it expands into metro cities and tier-1 locations in a phased approach.
